Ethereal Vineyards
I designed the naming, branding, packaging, collaterals, and stationery items of Ethereal, a family-oriented environmentally sustainable biodynamic winery vineyard.
My target audience is people interested in ”greening” their homes and living healthier lifestyles. They occasionally drink wine at social gatherings, so they’re not wine connoisseurs but enjoy a simple glass that isn’t expensive.
Packaging | Branding | Motion | Web Design | Illustration
Collateral 1: Wine Pairing Booklet
A small booklet that provides consumers with options on which dishes and cheeses would best pair with each wine that Ethereal produces.
Collateral 2: Thank You Cards & Mobile App
Thank you cards in every purchase with QR codes, linked to the mobile site, where a welcome video plays and there’s a chance to win discounts, ranging from 25-50%, or a free trip & tour to Ethereal for wine tasting.
Collateral 3: Welcome Motion Graphics
Supplements the mobile & desktop website. One 45-second welcome video to introduce who we are and what we sell.
Three 11-second discount videos showing consumers what they won from their thank you card.
