B•Change
B•Change is a campaign I developed and designed that focuses on eliminating gender-based violence by bringing awareness, educating, and advocating for (1) healthy masculinity, (2) affirmative consent, and (3) bystander awareness.
I emphasized women of color because, even though gender-based violence impacts those of all races, ages, socioeconomic status, and cultural origins, it impacts so much more extensively, with disproportionately negative consequences for women of color.
Website | Campaign | Branding | Photography
The B•Change website’s goal is to
Educate and empower students to recognize signs of abuse and respond effectively,
Bring awareness to the violence that women of color face and destigmatize gender-based violence among the POC community,
Provide resources and tips on how to make a difference and be a part of the change.